creative & branding studio
Concept Brand Refresh
Koffee+Kale
A stronger identity for an established Dublin café.
Koffee + Kale is an established Dublin café concept offering coffee, breakfast, brunch, lunch and freshly prepared food across multiple locations.
The quality and variety of the offer were already there. The opportunity was to create a visual identity that communicated that quality more clearly and positioned Koffee + Kale as a contemporary neighbourhood café rather than simply a convenient place to grab food on the go.
Before / New brand direction.
Before.
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Strong food and coffee offer
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Recognisable but dated identity
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Functional, convenience-led appearance
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Limited consistency across locations and touchpoints
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Storefronts lacked visual impact
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Packaging and digital content felt disconnected
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The brand did not fully reflect the quality of the experience
New brand direction.
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A refined and distinctive visual identity
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Contemporary, warm and approachable positioning
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Stronger and more attractive storefronts
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A consistent system across every location
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Cohesive packaging, menus and digital content
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A flexible identity designed for future growth
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A brand experience that reflects the quality of the offer
A cohesive brand experience.
Creative direction.
Packaging.
A considered, contemporary look and feel that brings the brand to life beyond the café.
Print & Digital menus.
A clean, elegant design system applied across menus and in-café touchpoints.
Social media.
A consistent, recognisable presence that connects with the community online.