Concept Brand Refresh

The Natural Bakery

A fresh identity for a community favourite.

The Natural Bakery is an established Dublin bakery and café offering freshly baked bread, pastries, cakes and coffee across multiple locations.

The opportunity was to bring its visual identity closer to the warmth and artisan character of the bakery experience. This concept rebrand builds on the recognisable bird emblem, introducing handcrafted typography, a natural colour palette and cohesive packaging to create a more contemporary and considered presence.

Before / New brand direction.

Before.

Recognisable identity with a dated visual style
Heavy, condensed lettering dominated the signage
A predominantly black-and-white palette
Decorative window graphics competed with product displays
The bird emblem had potential for a more distinctive role
Packaging offered limited expression of the brand’s artisan character

New brand direction.

A refined identity with a warm, handcrafted feel
Distinctive lettering with clearer hierarchy and more breathing space
Cream and dark pistachio paired with understated black storefronts
Cleaner windows that give the products more visibility
A cohesive bird and wheat icon system connecting storefronts and packaging
Coordinated cups, bags, boxes and printed materials

Made for everyday moments.

From morning coffee to fresh bakes on the go, the new identity brings a consistent and considered experience to every detail.

Creative direction.

An artisan identity that brings warmth, clarity and consistency to every touchpoint.

Rooted in simple, natural elements, the new identity captures the bakery’s artisan spirit and brings it to life across the shopfront, packaging and everyday details.