creative & branding studio
Concept Project
Scoop
From a local favourite
to a standout destination.
Scoop is a much-loved Dublin gelato parlour with a fun and vibrant personality. This rebrand brings a fresh and cohesive identity to the brand, connecting the physical space, packaging and digital presence while straying true to what makes Scoop special — great gelato and good vibes.
The result is a bold, contemporary brand experience designed to be instantly recognisable, both in-store and online.
Before / After.
Before.
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Visually dated identity
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Multiple colours and inconsistent branding
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Functional storefront with limited impact
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Standard packaging and no brand extras
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Digital presence disconnected from the in-store experience
New proposal.
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Bold, contemporary identity
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Distinctive and focused colour palette
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Eye-catching storefront and unique features
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Branded packaging and keyring concept
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A cohesive brand experience across physical and digital touchpoints
THE SCOOP EXPERIENCE
More than gelato.
A destination.
A refreshed storefront, branded details and a memorable photo moment bring the Scoop experience to life.
PACKAGING
Designed
to be remembered.
From takeaway cups to reusable spoon keyrings, every touchpoint becomes part of the Scoop identity.
DIGITAL
One brand,
everywhere.
The new visual language extends across Scoop’s digital presence, creating a consistent experience from storefront to screen.
