Urban Health

Urban Health is an established health-focused café in the heart of Ranelagh, serving the local community for over a decade. As the neighbourhood continues to evolve, with new cafés and restaurants bringing fresh concepts and increasingly design-led experiences to the area, this project explores an opportunity to refresh Urban Health’s visual identity and strengthen its presence in a growing and competitive hospitality scene.

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The proposed direction introduces a warmer, more contemporary colour palette, clean typography and playful geometric elements, creating a cohesive and distinctive identity across the storefront, packaging, menus and in-store touchpoints — while retaining the approachable, health-focused character at the heart of the brand.